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Fairmount College of Liberal Arts and Sciences

BA in Communication: Integrated Marketing Emphasis (2024 - 2025)

1st year
Fall Semester Fall Hours Spring Semester Spring Hours
ENGL 101 College English I 1 0103 ENGL 102 College English II 1 0103
MATH 111 College Algebra 1 0303 COMM 111 Public Speaking 1 0203
Gen Ed First-Year Seminar 0703 Gen Ed Social and Behavioral Science Course 0503
Gen Ed Arts and Humanities Course 0603 COMM 206 Introduction to Multimedia 33
Introductory World Language Course3 Beginning I World Language Course3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 1st year: 30

2nd year
Fall Semester Fall Hours Spring Semester Spring Hours
Gen Ed Social and Behavioral Science Course 0503 Open Elective3
Gen Ed Natural and Physical Science Course 3 0404-5 Gen Ed Diversity Course 0703
COMM 205 Visual Technologies3 COMM 324 Integrated Marketing Comm3
COMM 301 Writing for the Mass Audience 33 COMM 350 Comm Strategy for Mass Audience 33
Beginning II World Language Course3 Intermediate World Language Course 33
Fall Total Hours 16-17 Spring Total Hours 15

Total hours for 2nd year: 31-32

3rd year
Fall Semester Fall Hours Spring Semester Spring Hours
COMM 325 Speaking in Business 33 COMM 502, COMM 525 or COMM 5263
COMM 430 or 530 33 COMM Elective 300+3
COMM 450 IMC Strategy3 LAS Cultural Literacy Competency Course 33
LAS Civic Responsibility Competency Course 33 Open Elective3
Open Elective3 Open Elective3
Fall Total Hours 15 Spring Total Hours 15

Total hours for 3rd year: 30

4th year
Fall Semester Fall Hours Spring Semester Spring Hours
COMM 502, COMM 525 or COMM 5263 COMM 626 IMC Campaigns3
COMM Elective 300+3 COMM 631 Hist and Theor Issues in Comm 0603
LAS Elective 300+3 LAS Elective 300+3
Open Elective 300+3 Open Elective3
Open Elective3 Open Elective1-2
Fall Total Hours 15 Spring Total Hours 13-14

Total hours for 4th year: 28-29

Hours needed to complete the degree: 120

  1. C- or higher required
  2. Overall and major GPA of 2.5 required
  3. LAS Competency requirements may be met with elective, general education, or major courses. Please consult your LAS Advisor.

Systemwide General Education (SGE) Key

  • 010 English
  • 020 Communications
  • 030 Math/Statistics
  • 040 Natural and Physical Science
  • 050 Social and Behavioral Science
  • 060 Arts and Humanities
  • 070 Institutionally Designated/Diversity